What is cool?

I'm surfing automaker websites tonight checking out some information (I'm at the earliest stages of thinking about considering maybe looking at a new vehicle) and I'm struck by the differences I've seen so far. I could quickly and easily customize a car and get info about options and prices on the Nissan site. It was pretty fast and simple. The Pontiac website? It took a lot more work, but they've got a TON of media, not to mention a music player playing catchy alternative rock. No, seriously, I looked up one of the bands on Amazon. Pontiac wants you to think they're cool. I don't know if they are or not, but the attitude is certainly different.