Why does Tiger advertise for Buick? Can you think of a more Granny car and old farts car than a Buick? It's a good thing he has some Led Zepplin playing in his commercials.
You see, that's the image Buick wants to change, hence Tiger and Zeppelin. Of course you might think a more youthful rock band might better express the idea, but I'm not in advertising. Also, they could use some vehicles that aren't booooring.
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Why does Tiger advertise for Buick? Can you think of a more Granny car and old farts car than a Buick? It's a good thing he has some Led Zepplin playing in his commercials.
You see, that's the image Buick wants to change, hence Tiger and Zeppelin. Of course you might think a more youthful rock band might better express the idea, but I'm not in advertising. Also, they could use some vehicles that aren't booooring.
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