More Brand Identity

I'll probably post more on this later, but when reading the article on the new brand and uniforms in The State News, I was a bit taken aback by this comment regarding the logo controversy from Hollis:

It would have been naïve of me not to take those comments into consideration. But (the MSU community) better be receptive to change because I want to win and I want to win on levels that we haven't before. Sometimes you have to shake the trees to have something like that fall out.

The proposed logo change made me think it was pretty likely that ego was a large part of this rebranding. Now I'm sure Hollis is an arrogant jackass.