NFL Attendance

Here's an interesting article from the WSJ about the NFL trying to combat declining attendance at games. That attendance is declining is no surprise to me. Though most of my experience is with college games, many of the issues are the same: Tickets cost too much, concession prices are ridiculous, you can't see as well as on TV, and other fans are obnoxious. On top of that NFL games can't deliver the atmosphere that a major college game has. Why does anyone go at all?