Wednesday, July 07, 2010

Decisions, Decisions

So, LeBron James' future plans are going to be announced tomorrow night. On ESPN. This is everything I hate about the NBA. Okay, not quite everything: Apparently the money raised from the advertising during the 60-min (!) special is going to charity. But still, here's lots of ego, hype, and, uh, no basketball. I understand why people are interested since this is a relatively rare event in the sports business, but it seems to me like a line is being crossed that we're going to regret later. And ESPN is complicit, as they have been all along with LeBron. Remember his high school game on ESPN? Maybe they should get his official sponsorship?

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