Ridiculous

Apparently the NBA is considering allowing the Heat and the Nets to wear jerseys with a nickname on the back instead of their last names in at least one of their games against each other this season.  I understand the possible financial incentives of selling additional merchandise, but I'm still a little shocked that professionals would even consider this. Doesn't the NBA already have enough of a reputation as a "Me" league? Doesn't it already get criticized enough for being too much like street ball and not enough like a team game? Maybe each jersey could just say "No Class" on the back just to make it clear to people.