?

So, I take it the Big Ten's announcement about names, divisions, logos, trophies, etc didn't go over well? Honestly, since they decided geography was just too obvious a way to break up the divisions, I don't know how they could have done better. Speaking as someone who is not a fan of Michigan or Ohio State, calling the divisions "Schembechler" and "Hayes" would have been unacceptably offensive to at least 10 of the 12 teams. Maybe "Lakes" and "Plains" would work, but since they threw geography out the window that's tough.

Also, if they paid a bunch of money for that logo, they didn't get their money's worth.